MS in Marketing Intelligence

36 credits (3 terms)
Available Full Time
stem program
gmat/gre
optional
student population
67% female 33% male
No. 11
BEST MASTER’S PROGRAM IN
E-BUSINESS AND DIGITAL MARKETING
8
NUMBER OF INTERNATIONAL
COMPANIES THAT WORK WITH MSMI STUDENTS IN APPLIED PROJECTS
In the MS in Marketing Intelligence program at the Gabelli School of Business, students learn both quantitative and qualitative approaches to understanding consumer behavior. Using the latest in big data analytics, combined with creative insights, students are enabled to design and implement the value-creating strategies that today’s marketers need. Nearly 90% of MSMI graduates seeking employment have full-time jobs within 90 days of graduation.
black and white portrait of a student

APPLIED AND EXPERIENTIAL LEARNING

  • Professional-level analytical project with real clients
  • Practical training with SPSS, Tableau, and Excel analytical software
  • Hands-on learning with Salesforce
  • Membership in American Marketing Association and invitations to its exclusive networking events

EXTRACURRICULAR ENGAGEMENT

  • The Fordham Graduate Marketing Society connects students with marketing professionals and alumni with networking opportunities. It also runs an annual Marketing Plan Competition, an Innovation Series, and career panels
  • Industry Speaker Series: Top executives from marketing, media, and digital media come to campus every semester. Students interact with and learn the latest in marketing from New York’s thought leaders.
black and white portrait of a student
birds eye view of students studying at tables indoors
view of tall skyscrapers amid a busy New York street

RECENT EMPLOYERS OF MSMI GRADUATES

Booz Allen Hamilton, Digitas, FCB, GroupM, McCann, MediaOne, NBC/Universal, Now This, Ogilvy Digital, Shutterstock, Universal McCann, Viacom, WPP

CAREER PATHS

Brand Manager, Customer Experience Specialist/Manager, Customer Insights Manager, Data Scientist, Digital Marketing Analyst, Marketing Analyst, Marketing Consultant, Media Buyer, Media Strategist

ALUMNI PERSPECTIVE

Pawan “Raj” Rajaraam, MSMI ’16
Data Scientist, IBM
“The end-of-year consulting project allows you to lead a large team to success by implementing key lessons to solve your client’s complex, critical issues. I enjoyed working with team members from different academic backgrounds and cultures.“

Program Highlights

Marketing Analytics
  • Data-driven decision-making
  • Digital marketing analytics
  • Electives like data mining, advanced statistical methods, and predictive analytics
  • Marketing analytics
  • Marketing decision models
Developing Marketing Insights
  • Analyzing consumer language and behavior
  • Applied customer relationship management
  • Customer-driven marketing
  • Electives: strategic branding, integrated marketing communications, and luxury and fashion marketing
  • Ethnographic consumer insights
For more on this program’s curriculum, visit the Gabelli School of Business Bulletin website.
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