ms in STRATEGIC MARKETING COMMUNICATIONS
(online)
30 CREDITS (4 terms)
The online MS in Strategic Marketing Communications curriculum prepares working professionals with the skills and the confidence to deliver creative, targeted approaches to marketing and media communications that drive organizations into the future. The online courses of this program connect students with industry experts in the global media hub.
Applied and Experiential Learning
- Understand today’s consumers
- Social and digital media
- Persuasive corporate communication
- Crisis management
- Purpose-driven marketing
RESIDENCIES
Residencies are three-day experiences that put students inside top New York companies, where they network face to face with marketing and media executives. They explore the latest integrated approaches in marketing, advertising, and media as they see how companies like Ogilvy, Ketchum PR, BBDO, and Ad Club of New York deliver successful campaigns to broad audiences. Residencies are required.
WHO IT’S FOR
The job outlook for advertising, marketing, and promotions managers is expected to grow 10%—an estimated 249,600 new jobs—between 2016 and 2026. The MS in Strategic Marketing Communications online at Fordham prepares professionals in the field with the integrated strategies needed to pursue those upper-level positions.
GLOBAL WEWORK ACCESS
A great workspace is important for student success in the program. That’s why every Fordham Business Online student receives a complimentary Global Access membership to WeWork.
For more on this program’s curriculum, visit the Gabelli School of Business Bulletin website.